THE ICE St. Moritz 2026

Movendi at THE ICE St. Moritz – Sun, Snow, and Sound

Last weekend, Movendi was a guest at THE ICE in St. Moritz – an event that reinterprets automotive history in one of Europe’s most exclusive winter settings. On the frozen lake of St. Moritz, against the imposing backdrop of the Engadin mountains and accompanied by bright sunshine, extraordinary historic vehicles were presented in a setting of rare quality.

The combination of exquisite automobiles, an international audience, and the unmistakable atmosphere of this location made the event an experience of the highest caliber. Customers, collectors, and classic car enthusiasts gathered in stylish surroundings to experience automotive rarities, engage in personal conversations, and share their mutual passion for classic vehicles. Despite the event’s relatively short history, a remarkable sense of confidence was palpable – The ICE knows how to harmoniously combine tradition, aesthetics, and contemporary presentation.

Particularly impressive was the natural enthusiasm that was evident across generations: alongside experienced connoisseurs, a young, international audience also found its way into the world of classic cars. A sign that true automotive class is timeless – and more fascinating today than ever before.

For Movendi, visiting THE ICE St. Moritz was an inspiring experience. This event has the potential to establish itself as one of the most exclusive winter highlights for racing and classic car enthusiasts—a place where automotive icons, extraordinary backdrops, and a discerning audience come together in a special way: “Top of the world.”